Scope Of Work – Online Marketing
This is a short guide to explain what has been done and what still needs to be done. The logins for accounts will be sent in a separate email.
Website
1. Introduction
2. Divi Theme
Divi is one of the most popular themes in the world, used only for WordPress. If you want to update or edit your website at any time, here are some tutorials to help you do that: Tutorial 1 and Tutorial 2
3. Regular Updates & Security
Your website will need to be updated (theme updates & plugins updates on a regular basis) here’s a tutorial on how to do updates.
The username and API license key for the updates has already been inputted into your website.
1. Introduction
We used Facebook & Linkedin for exposure and found that Facebook was best when practical advice was given, as opposed to something which people already knew.
Google ads were also used, and I think this is a good way forward for lead generation.
2. Linkedin
3. Google ads
If
Gumtree
1. Introduction
Gumtree needs to be used for more exposure. Posting in the services and job boards are some good ways of achieving this.
2. OLX
OLX should also be used to gain further exposure. Tinashe already has an OLX account.
Directories
1. Introduction
Accounting directories should be searched for on a regular basis to see if it would be a good fit for
Giveaways
1. Introduction
To grow the
Social Media